The Bible has so much to teach us about how to lead a successful personal and business life. It really is one of the most comprehensive sources of so much of how we should conduct ourselves. The Bible even addresses shyness or speaking out for what we want. It can apply to our business, as well.
So many of us are shy and fail to speak up for ourselves and we also have a difficult time speaking up for our business. With that kind of behavior, we miss many opportunities to allow our businesses to stand out, thrive, and succeed.
You must always promote your business. This is a given. If you are really passionate about what you are doing, this is going to happen almost automatically. This is actually marketing. Marketing is one of the cornerstones of your business. Without marketing, it will be difficult for anyone to learn what you offer and how it will benefit them. Benefiting others with a product or service is why you are in business.
Individuals who are not in business will often speak of marketing negatively. It can be negative when you are persuading others to buy faulty product or products that don’t really deliver what it advertised. However, on the positive, marketing is a means of letting others know about your service or product and its the opportunity to flaunt those benefits along with the value of solving a problem.
You may be already be aware, but it’s a greater chance that you are wondering how the Bible can possibly address shyness, speaking out about your business or marketing your business. In truth, see so many examples.
To simplify it, let’s look at one: the story of the blind beggar, Bartimaeus. He is a perfect of example of someone who is rewarded for speaking up, for not giving in to shyness, for believing in himself and what he had to offer.
In the New Testament, Chapter 10 of Mark, we learn that when Jesus journeyed to Jericho, the blind beggar, Bartimaeus tried to get Jesus’ attention. The people all around them tried to quiet him. After all, he was a blind beggar and most likely they looked at him as an annoyance, vying for the same attention they were. but they perceived him as easier to quiet than the others.
But Bartimaeus would not be quieted, he didn’t give in to shyness. Without hesitation he proceeded to ask Jesus to restore his sight. He spoke up even when others tried to squash him. He pleaded his case. Jesus listened and gave him what he wanted – his sight. Had he hesitated, had he not had faith in himself and in Jesus, he would have continued to blindly wander the roads.
In business, you must follow Bartimaeus’ his example. Don’t be shy. This is your business, your passion, your livelihood. There are so many ways to bring your product to others, ways to be heard. Listed are just a few ways to speak up and market your business:
1. Take full advantage of Social Media. Twitter, Facebook, Linkedin, Google+ are just a few of the many platforms that can be a a tool for getting the word out consistently. Your results will not be instantaneous. The key is to be heard.
2. Have a website. By now you, and everyone else, is aware that you cannot be in business without having a website. Without this investment of time and/or money you look unprofessional and, quite frankly, cheap – unwilling to spend money on your business.
3. Use emails and blogs for regular announcements about your business. Develop and plan for consistent, relevant postings.
4. Take advantage of direct mailings. This form of advertising still works as a way of letting potential customers know you exist.
5. Use the television for ads. This can be costly, but very effective in reaching a large audience at one time.
6. Not to be overlooked, there is power in radio. Even with all the other ways to tune in, radio remains a viable marketing avenue.
7. Don’t overlook printed ads, either. Magazines and newspapers appeal to a wide audience and your reach can be very effective.
8. Get out, speak up and network. You definitely must lose the shyness here. There is nothing like one to one contact when marketing your business.
Jesus touched and continues to touch millions. He started one person at a time, but he wasn’t shy. If Bartimaeus had been shy, he never would have gotten his sight back. Jesus spoke up about being worthy and following his Father’s word; Bartimaeus spoke up and got his sight back. He believed he had a rite to ask and he had faith in the ability of Jesus to answer his ask.
I would love to hear a few example of the way(s) you have spoken up or marketed your business even when you may have felt shy or hesitant. I welcome your comments. You may help someone else to overcome their shyness when you leave a comment.
Until the next time, continue to take steps of excellency and you will leave behind a trail of greatness.
Ashley Lounds Brooks